ORCA MINI STAPLER Designer: ECCO
Manufacturer: Hunt
Silver, Industrial Design Excellence Awards 2000
Ecco Design developed an animated form that gives the stapler life and attracts attention on the shelf, on the desk, and in the classroom. The organic shape of the stapler fits comfortably in the hand and gives it a strong presence and friendly personality. The baby killer whale styling of this stapler practically guarantees it will leap right off the shelves. Add the ability to lay flat or stand on end, a removable metal loop and a single-hole punch mechanism incorporated into the design and you get a whale of a product sure to grab its targeted youth and college markets. The humor and vitality of the form and color palette breathe life into the otherwise mundane task of paper organization.
BusinessWeek writer Bruce Nussbaum said "The Orca Mini Stapler fits easily into the hand and presents a funny, friendly face to the world. It's definitely not corporate but looks great in the SOHO - small office, home office - environment. Or at school. Always nice to have a little humor, especially when the product works so well."
Visual Design Analysis:
Manufacturer: Hunt
Silver, Industrial Design Excellence Awards 2000
Ecco Design developed an animated form that gives the stapler life and attracts attention on the shelf, on the desk, and in the classroom. The organic shape of the stapler fits comfortably in the hand and gives it a strong presence and friendly personality. The baby killer whale styling of this stapler practically guarantees it will leap right off the shelves. Add the ability to lay flat or stand on end, a removable metal loop and a single-hole punch mechanism incorporated into the design and you get a whale of a product sure to grab its targeted youth and college markets. The humor and vitality of the form and color palette breathe life into the otherwise mundane task of paper organization.
BusinessWeek writer Bruce Nussbaum said "The Orca Mini Stapler fits easily into the hand and presents a funny, friendly face to the world. It's definitely not corporate but looks great in the SOHO - small office, home office - environment. Or at school. Always nice to have a little humor, especially when the product works so well."
Visual Design Analysis:
LINE: Friendly, flowing lines created by contrasting colour sections
BALANCE: Symmetrical halves enable lying flat or standing on end
CONTRAST: Light grey against vibrant colours
CONTRAST: striking distinctions between outer cover & main body
FORM: Organic, humour, fun
FORM: vitality breathes life to mundane paper stapling & gives product strong presence & animated personality
FORM: bulbous whale-like head & tail-like feet
FORM: rear volume comfortably fills palm
COLOUR: Tropical aquatic fish palette, appeals to young market
TEXTURE: Wrap-around rubber, palm-friendly padding & soft thumb scoop
TEXTURE: Wrap-around rubber, palm-friendly padding & soft thumb scoop
PROPORTION: Bright colourful padding dominates overall form
Further information about the Orca Mini Stapler on these websites:
http://www.eccoid.com/item.php?id=6&cat=2
http://findarticles.com/p/articles/mi_m0EIN/is_2000_June_9/ai_62652696
http://www.businessweek.com/2000/00_24/b3685146.htm
Further information about the Orca Mini Stapler on these websites:
http://www.eccoid.com/item.php?id=6&cat=2
http://findarticles.com/p/articles/mi_m0EIN/is_2000_June_9/ai_62652696
http://www.businessweek.com/2000/00_24/b3685146.htm
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